In the land of the blind, the one eyed man is king
Wednesday, December 03, 2008
Sail Oman: Marketing Oman Strategically
The official Logo
There are many ways of selling your product and one of them is positioning. Using sailing boats to compete in races globally is spot on. Associating a country with this kind of sport is excellent in my opinion.
A model of real sailing boat presented to the honorary guest
In terms of investment, it’s cheaper than throwing money on TV ads or pulling a crazy publicity stunt by building a structure that costs billions of dollars. Sailing is associated with folks with cash and that is what we want as country in terms of tourism. If you recall, Rolex, UBS Private Banking and the likes always try to associate with competitive sailing because these are the hobbies of their target market. They had two real sailing boat in the water and two on land
Oman now has its own sailing boats and they are investing in having Omanis man the boats and compete in races around the world. In the presentation officially launching the sail boats, I was truly dazzled with the idea. The female world record holder for sailing around the world solo,Shirley Robertson, gave a speech and we saw video clips of her extraordinary journey. The band played music while we feasted
I later went into the Bustan Palace Hotel for the first time after its renovation and I have to say, I was very impressed. They no longer have the tacky loud shouting colored furniture; they have done it this time with elegance.